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Videos

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
June 15, 2014

Research papers

Brands that make me smile

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
November 18, 2014

Research papers

A new approach to the photo-finishing market

A French leader in the retail distribution of upscale photographic equipment retained the MAC Group to help his organization in identifying and implementing a marketing strategy in photo-finishing. Although our client had a strong market share and...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Jean-Francis Harris
June 15, 1989

Videos

Three sides to every story

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual,...

Catalogue: Global Qualitative 2014: Research Renaissance
Author: Dianne Gardiner
June 15, 2014

Research papers

A picture is worth one thousand words

The following paper describes the findings from Nickelodeon UK’s photo research, a project designed to elicit information for television ‘creatives’ who rely on rich data on kids lives for inspiration and to keep them in touch with...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Andy Goodhand, Shari Donnenfeld
August 1, 2000

Videos

Out with words - Are pictures the new black?

A mobile research experiment replacing words entirely with “enhanced” pictures.In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future...

Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
November 27, 2017

Research papers

Stockography breaking time

We used Stockography to study the changes in Indian weddings in the last two decades. We juxtaposed available stock of past and present weddings and identified the deltas. The data were collected through respondents, professional wedding...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sushma Panchawati, Shefali Nath Gupta, Kamna Sharma
November 18, 2014

Videos

Now I see what you mean

Our training and our professional culture leads us to think of the world through a rational, linguistic filter. We cling on to the idea that there is an objective reality 'out there' and that we have an impartial, objective standpoint. Of course,...

Catalogue: Congress 2015: Revelations
Authors: Nick Coates, Fiona Hall, Kevin McLean
June 15, 2015

Videos

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Carolin Kaiser, Raimund Wildner
June 15, 2016