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Bauer, de Rooij and Wricke (2021a, February 03). The new rules of pricing in 2021. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/the-new-rules-of-pricing-in-2021
Kearon, Karaagaçli, Hackett, Hollingworth and Bauer (2013a, June 15). Think big. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/think-big
Bauer and Peters (2013a, June 15). Leveraging predictably irrational decisions. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/leveraging-predictably-irrational-decisions
Bauer, F. (2012a, September 13). The difference between 'less bad' and 'much better'. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/the-difference-between-less-bad-and-much-better-
Bauer, F. (2010a, September 15). Pricing beyond the 'Homo Oeconomicus'. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/pricing-beyond-the-homo-oeconomicus-
Bauer, F. (2008a, September 26). Truth beyond common beliefs. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/truth-beyond-common-beliefs
Orth and Bauer (2006a, October 08). Dynamic segmentation in the travel industry. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/dynamic-segmentation-in-the-travel-industry
Bauer, F. (2006a, September 17). Defragment the consumer. ANA - ESOMAR. Retrieved October 09, 2024, from
https://ana.esomar.org/documents/defragment-the-consumer