Abstract:
The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind, what do you and your clients need to know before resetting pricing strategies? What are the latest trends in the area of pricing and sales that you should definitely be aware of?
In this 60 minutes strategic update, invited pricing research experts discuss the latest movements and improvements in this field including new paradigms, perspectives, tools and technology. In this short session we take a tour d'horizon touching on topics like Behavioral Pricing, subscription model, research methods, data-driven and AI-based pricing.
This could also be of interest:
Research Papers
The pricing of new products
Catalogue: The European Marketing Research Review 1966
Authors: Andre Gabor, Clive Granger
 
August 1, 1966
Research Papers
Pricing beyond the 'Homo Oeconomicus'
Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Florian Bauer
Company: IRIS Network
September 15, 2010
Webinars
ESOMAR AGM 2021
Catalogue: Webinars 2021
Authors: Kristin Luck, Nikki Lavoie, Alain Mizrahi, Finn Raben, Marie-Agnès Mourot de Lathyle
Company: ESOMAR
August 4, 2021
