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The new rules of pricing in 2021

Date of publication: February 3, 2021

Catalogue: ESOMAR Spotlight Series 2021

Authors: Florian Bauer, Robin de Rooij, Martin Wricke

Abstract:

The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind,  what do you and your clients need to know before resetting pricing strategies? What are the latest trends in the area of pricing and sales that you should definitely be aware of?

In this 60 minutes strategic update, invited pricing research experts discuss the latest movements and improvements in this field including new paradigms, perspectives, tools and technology. In this short session we take a tour d'horizon touching on topics like Behavioral Pricing, subscription model, research methods, data-driven and AI-based pricing.

Florian Bauer

Author

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Robin de Rooij

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Martin Wricke

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Authors: Don Sexton, Kamal Sen, Ruchira Jain, Venu Gorti

 

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Citation

Sexton, Sen, Jain and Gorti (2015a, June 15). Measuring pricing power of a global brand in an Asian market. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/measuring-pricing-power-of-a-global-brand-in-an-asian-market


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Minocha, S. (2018a, May 13). Pricing of enormous number of features. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/pricing-of-enormous-number-of-features


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Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/integrated-pricing-strategy-11650


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Citation

Bauer, de Rooij and Wricke (2021a, February 03). The new rules of pricing in 2021. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/integrated-pricing-strategy-11650