Abstract:
The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind, what do you and your clients need to know before resetting pricing strategies? What are the latest trends in the area of pricing and sales that you should definitely be aware of?
In this 60 minutes strategic update, invited pricing research experts discuss the latest movements and improvements in this field including new paradigms, perspectives, tools and technology. In this short session we take a tour d'horizon touching on topics like Behavioral Pricing, subscription model, research methods, data-driven and AI-based pricing.
Videos
Measuring pricing power of a global brand in an Asian market
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Don Sexton, Kamal Sen, Ruchira Jain, Venu Gorti
 
June 15, 2015
Videos
Pricing of enormous number of features
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Surbhi Minocha
Company: Kantar
May 13, 2018
Videos
Integrated pricing strategy
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020
