Back

The new rules of pricing in 2021

Date of publication: February 3, 2021

Catalogue: ESOMAR Spotlight Series 2021

Authors: Florian Bauer, Robin de Rooij, Martin Wricke

Abstract:

The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind,  what do you and your clients need to know before resetting pricing strategies? What are the latest trends in the area of pricing and sales that you should definitely be aware of?

In this 60 minutes strategic update, invited pricing research experts discuss the latest movements and improvements in this field including new paradigms, perspectives, tools and technology. In this short session we take a tour d'horizon touching on topics like Behavioral Pricing, subscription model, research methods, data-driven and AI-based pricing.

Florian Bauer

Author

This is a long description of some author details.

Robin de Rooij

Author

This is a long description of some author details.

Martin Wricke

Author

This is a long description of some author details.

  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Bauer, de Rooij and Wricke (2021a, February 03). The new rules of pricing in 2021. ANA - ESOMAR. Retrieved May 15, 2025, from


https://ana.esomar.org/documents/the-new-rules-of-pricing-in-2021