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Research papers

The development of readership taste and editorial research for "Die Zeit" since 1970

The results of editorial research concerning DIE ZEIT were first presented to an ESOMAR audience in Verona, Italy in 1974. At that time, research concentrated on ZEITmagazin, which was founded in 1970 as the result of cooperative efforts between...

Catalogue: Seminar 1985: Quality In Publishing
Author: Georg Gramse
November 27, 1985

Research papers


Introduction to the Seminar 1982 on Profitable Cooperation of Manufacturers and Retailers, by Gottfried Thiel.

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Gottfried Thiel
Company: Nielsen
June 15, 1982

Research papers

The gold cup

In this paper, we see the partnership in action. The case history is a simple one, some would say naive. No methodology is put forward from which we may benefit. The research was not formal: it consisted only of the team itself visiting sales...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Robert E. Miller
June 15, 1980

Research papers

The success of Hjemmet in the general magazine market in Norway

The paper tells how a family orientated women's weekly, Hjemmet, widened its audience dramatically through a coordinated editorial/marketing effort. During a 5 year period after 1974 circulation almost doubled, without reducing sales of the main...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Helge Boekenes, Mette Moe
November 1, 1979

Research papers

The NMPP and freedom in newspaper and magazine distribution in France

Newspapers and other periodicals are still an important part of the communications Industry today, and they make an immense contribution to the work of informing the masses, and thereby to the forming of opinions from adolescence on. It is therefore...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Kurt Arbogast
November 1, 1979

Research papers

Building a radio audience

This paper describes how Capital Radio and Marplan worked together to use research to build an audience. From the start Marplan worked alongside the key executives at Capital, discussing, interpreting and making decisions based on the findings. Two...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Colin Day, Chris Friend, John Clemens
August 28, 1977

Research papers

Promotion and the retailer

ESOMAR has asked me to make some comments on "Promotion and the Retailer". In short I was to face you as a retailer and present you with some personal experiences and comments on the subject of promotions. So far so good. When I read the papers...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: K. J. L. Alberdingk Thijm
June 1, 1976

Research papers

Penetration of foreign markets through cooperation and joint ventures

Today many companies prefer to enter into partnerships, cooperation arrangements or joint ventures even in industrially advanced countries, and these are often the only ways for a permanent market presence in the East European socialist and in some...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Károly Ravasz
September 1, 1974

Research papers

Marketing research in planning East-West industrial co-operation

Some ideas will be discussed on the marketing research related to the East-West industrial cooperation of Companies in the West - with detailed knowledge on the situation and characteristics of the potential East partners. In the course of discussion...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Gábor Hoványi
September 1, 1974