Abstract:
In this paper, we see the partnership in action. The case history is a simple one, some would say naive. No methodology is put forward from which we may benefit. The research was not formal: it consisted only of the team itself visiting sales outlets. The case history is worth inclusion because it communicates the enthusiasm which a small group can generate, it tells us of the uniformity of purpose and understanding which more ambitious projects sometimes lack.
This could also be of interest:
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Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
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Catalogue: Seminar 1971: Multi-Country Research
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The potential for gold jewellery in the Middle East
Catalogue: Seminar 1986: Qualitative Methods Of Research
Authors: George V. Vassiliou, Rosemary Taylor
Company: MEMRB
June 15, 1986
