The development of readership taste and editorial research for "Die Zeit" since 1970

Date of publication: November 27, 1985

Author: Georg Gramse

Abstract:

The results of editorial research concerning DIE ZEIT were first presented to an ESOMAR audience in Verona, Italy in 1974. At that time, research concentrated on ZEITmagazin, which was founded in 1970 as the result of cooperative efforts between editorial and market research staff during the preceding five years. Research has accompanied ZEITmagazine for the 15 years of its existence, from the second issue in 1970 until the present.

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