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The development of readership taste and editorial research for "Die Zeit" since 1970

Date of publication: November 27, 1985

Catalogue: Seminar 1985: Quality In Publishing

Author: Georg Gramse

Abstract:

The results of editorial research concerning DIE ZEIT were first presented to an ESOMAR audience in Verona, Italy in 1974. At that time, research concentrated on ZEITmagazin, which was founded in 1970 as the result of cooperative efforts between editorial and market research staff during the preceding five years. Research has accompanied ZEITmagazine for the 15 years of its existence, from the second issue in 1970 until the present.

Georg Gramse

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Research Papers

The development of Zeit magazin guided by marketing research

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Georg Gramse

 

June 15, 1974

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Citation

Gramse, G. (1974a, June 15). The development of Zeit magazin guided by marketing research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-development-of-zeit-magazin-guided-by-marketing-research


Research Papers

Using sources of readership data for editorial research

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

November 25, 1987

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Citation

Hansen, J. (1987a, November 25). Using sources of readership data for editorial research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/using-sources-of-readership-data-for-editorial-research


Research Papers

The point of view of management towards market research in general and editorial research in particular

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Author: Napoleone Jesurum

 

June 15, 1974

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Citation

Jesurum, N. (1974a, June 15). The point of view of management towards market research in general and editorial research in particular. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-point-of-view-of-management-towards-market-research-in-general-and-editorial-research-in-particular


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Gramse, G. (1985a, November 27). The development of readership taste and editorial research for "Die Zeit" since 1970. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-point-of-view-of-management-towards-market-research-in-general-and-editorial-research-in-particular