Abstract:
The results of editorial research concerning DIE ZEIT were first presented to an ESOMAR audience in Verona, Italy in 1974. At that time, research concentrated on ZEITmagazin, which was founded in 1970 as the result of cooperative efforts between editorial and market research staff during the preceding five years. Research has accompanied ZEITmagazine for the 15 years of its existence, from the second issue in 1970 until the present.
This could also be of interest:
Research Papers
The development of Zeit magazin guided by marketing research
Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Georg Gramse
 
June 15, 1974
Research Papers
Using sources of readership data for editorial research
Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
November 25, 1987
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