Resources Library by ANA

Let?s Meet for a Drink (or Not, Im Busy Online)

Qualitative market researchers have long grappled with challenges while engaging with misunderstood generations or sensitive and culturally taboo topics. Very often, these challenges can take the form of a reluctant respondent, difficulties in...

Catalogue: Asia Pacific 2024

Authors: Rajeswari Bonala, Noopur Sharma

Company: Vox Populi Research

November 19, 2024

Let?s Meet for a Drink (or Not, Im Busy Online)

Qualitative market researchers have long grappled with challenges while engaging with misunderstood generations or sensitive and culturally taboo topics. Very often, these challenges can take the form of a reluctant respondent, difficulties in...

Catalogue: Asia Pacific 2024

Authors: Rajeswari Bonala, Noopur Sharma

November 19, 2024

From Shelf to Sip: Uncovering a Winning Consumer Journey for Suntory Global Spirits? -196 Hard Seltzer

To capture consumer attention in the competitive ready-to-drink (RTD) alcoholic beverage space, products must stand out on the shelf and catch the consumer?s eye. However, that?s just the tip of the iceberg in this burgeoning category: in order to...

Catalogue: North America 2024 - Innovation

Authors: Shira Horn, Jenny Stephen

Companies: Suntory , AMC Global

July 5, 2024

Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Arvind Sainath

Company: Diageo

November 3, 2020

Integrated pricing strategy

Getting the right pricing strategy is very critical for CPG companies - more so in the alcoholic beverages (AlcoBev) category in India, because AlcoBev is a highly regulated industry subject to high taxes coupled with restrictions on distribution and...

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Arvind Sainath

Company: Diageo

November 2, 2020

Cocktails, spirits... and all those in between!

The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the...

Catalogue: Latin America 2017: #IN

Authors: Maria Alejandra Velandia, Gabriela Rojas Parias

June 15, 2017

Non-smoking and non-drinking habits towards 1990

Consumption patterns and motivations are constantly changing with the complex developments in society as a whole. In the present study recent trends in the consumption of tobacco and alcohol are analysed. Data from surveys measuring use and non- use...

Catalogue: Papers 1982: Social Research And Prediction

Author: Lars Haglund

June 15, 1982

Marketing to women in traditionally male markets

The paper discusses the influence of more non-married women, more working women, more supermarket shopping and a generally increased need to share activities with their husbands, as reasons why women are encroaching into traditionally male markets.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Maggie Stanway

June 18, 1980

Translating qualitative research findings into successful advertising and marketing action

The paper sets out to show the unique role that carefully executed qualitative research can play in providing a detailed understanding of consumer behaviour within a given market, and of the attitudes, imagery, wants and needs which underlie and...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Author: Mary Goodyear

June 15, 1980