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Research reports

Users & Buyers Global Insights Study 2020

The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their...

Catalogue: ESOMAR Publications
Author: Ray Poynter
December 31, 2020
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Citation

Poynter, R. (2020a, December 31). Users & Buyers Global Insights Study 2020. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/users-buyers-global-insights-study-2020


Videos

The world of the buyer/user of insights

A sneak peeks of 'The world of of the buyer/user of insights' by Ray Poynter, ESOMAR Council Member. 

Catalogue: Insights Festival 2020
Author: Ray Poynter
September 17, 2020
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Citation

Poynter, R. (2020a, September 17). The world of the buyer/user of insights. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/the-world-of-the-buyer-user-of-insights


Research reports

28 questions to help buyers of online samples (Spanish)

The primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose. Put another way, the aim is to help...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). 28 questions to help buyers of online samples (Spanish). ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/28-questions-to-help-buyers-of-online-samples-spanish-


Research reports

28 questions to help buyers of online samples

The primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose. Put another way, the aim is to help...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
×

Citation

B.V., E. (2012a, June 15). 28 questions to help buyers of online samples. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/28-questions-to-help-buyers-of-online-samples


Research reports

36 questions to help commission neuroscience research

Following the ESOMAR Neuroscience seminar in June 2011, it became clear that ESOMAR has a role to play in helping the Neuroscience area of research to grow and flourish in the years to come. Alongside a team of experts we believe that this can best...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 2011
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Citation

B.V., E. (2011a, September 01). 36 questions to help commission neuroscience research . ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/36-questions-to-help-commission-neuroscience-research-


Research reports

How to commission research

This set of three Guidelines deals with issues that need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organizations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). How to commission research . ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/how-to-commission-research-


Research reports

How to commission research (Russian)

This set of three Guidelines deals with issues which need to be considered when commissioning a marketing research project. Such projects may be carried out by a variety of organisations ranging from individual researchers or consultants to large...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2010
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Citation

B.V., E. (2010a, June 15). How to commission research (Russian). ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/how-to-commission-research-russian-


Research papers

What does 'new' mean?

The authors examine how three possible structural changes in the New Zealand auto industry (tariff elimination; importation of well-specified used Japanese cars; and changes to consumers 'meaning of 'value') meant that whilst new cars were become...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Girish Punj, Jacqueline Smart, Richard Brookes
March 1, 2004
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Citation

Punj, Smart and Brookes (2004a, March 01). What does 'new' mean?. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/what-does-new-mean-


Research reports

ESOMAR Prices Study 2003

This fifth study has again been conducted on a worldwide basis and brings the series up to date. The aim of the Prices Study is to provide an indication of the relative pricing of a number of different types of research project at different levels: -...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 1, 2003
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Citation

B.V., E. (2003a, September 01). ESOMAR Prices Study 2003. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/esomar-prices-study-2003