Abstract:

This fifth study has again been conducted on a worldwide basis and brings the series up to date. The aim of the Prices Study is to provide an indication of the relative pricing of a number of different types of research project at different levels: - within each country (where sample size permits); - between different countries within a region; - across the various regions of the world. The intention is to assist research suppliers and buyers in the planning and execution of market research studies and to facilitate the evaluation of research prices in a broader perspective.