Resources Library by ANA

Beyond CX, experience driven marketing

In order to succeed in the NEW normal, the insights industry need to embrace an innovative approach beyond CX: Experience Driven Marketing. ESOMAR is keen to understand how this works and why it is so relevant right now!Experience Driven Marketing...

Catalogue: ESOMAR Spotlight Series 2021

Authors: Fiona Blades, André D'Abreu, Dana DiGregorio, Neha Arora

March 3, 2021

Optimising ROI on social media

Up to 85% of brand generated social media posts are wasted. With digital advertising approaching 50% of all advertising expenditure, we need to go beyond clicks and likes as a measure of ROI on social media expenditure. Through machine learning, a...

Catalogue: Asia Pacific 2019

Author: Colin Ingram

Company: Kantar

May 22, 2019

A healthier approach to research: Prescribing real-time solutions in healthcare

Sanofi, joining forces with MESH Experience, has been able to use cutting edge Real-time Experience Tracking (RET) to uncover the real behaviour of the hard-to-reach audience of doctors, especially as the digital landscape evolves in this field. The...

Catalogue: Latin America 2019

Authors: Marcello Garritano, Ana Alvarez

Company: MESH Experience

April 7, 2019

Growing your brand through connecting the dots

Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Lindsay Cowan

June 6, 2018

Gender bias in brands and business

Businesses and brands have an opportunity to grow market share by better meeting the need of both genders. However, it can be challenging to identify the opportunities when gender bias, particularly unconscious gender bias, obscures them. This paper...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Amy Fridlund, Nikki Feld

Company: KANTAR TNS Malaysia

May 9, 2017

Optimizing customer experience

This paper explains how to apply design thinking elements in the process of creating meaningful service experience among the different customer touch points. How these different touch points are constantly changing in the China landscape, why these...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Weiwei Zhang, Rebecca Chen

May 9, 2017

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah

Company: Consulting Group - Asia Insight Pte. Ltd.

May 19, 2016