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Growing your brand through connecting the dots

Date of publication: June 6, 2018

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Lindsay Cowan

Abstract:

Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?

Lindsay Cowan

Author

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Research Papers

Connecting dots

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Diaa Rashwan

 

November 13, 2011

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Citation

Rashwan, D. (2011a, November 13). Connecting dots. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/connecting-dots


Webinars

Connecting the data dots to eliminate your consumer blind spots

Catalogue: Webinars 2021

Author: Oscar Carlsson

Company: Cint AB

October 12, 2021

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Citation

Carlsson, O. (2021a, October 12). Connecting the data dots to eliminate your consumer blind spots. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/connecting-the-data-dots-to-eliminate-your-consumer-blind-spots


Research Papers

Growing brands by connecting with deeper human motivations

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Sue Phillips, Niels Blichfeldt, Shivani Dayal Kapoor

Company: Ipsos MRBI

April 7, 2013

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Citation

Phillips, Blichfeldt and Kapoor (2013a, April 07). Growing brands by connecting with deeper human motivations. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/growing-brands-by-connecting-with-deeper-human-motivations


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Cowan, L. (2018a, June 06). Growing your brand through connecting the dots. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/growing-brands-by-connecting-with-deeper-human-motivations