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Videos

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
June 15, 2016
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Citation

Shekar, P. (2016a, June 15). Stay AGILE or?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-stay-agile-or-


Videos

The flip side of strategy

For 30 years, commercial storyteller Kate Hammer has walked a tightrope between the worlds of make believe & making belief. She's learned to aim for the simplicity on the far side of complexity. Kate will share the system she created to achieve this,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Kate Hammer
June 15, 2016
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Citation

Hammer, K. (2016a, June 15). The flip side of strategy . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-flip-side-of-strategy-


Videos

Ask the world

Imagine asking 20,000 Iranians about the future of their country - in 12 days; or people across Latin America about the Zika virus outbreak - within 24 hours of the WHO declaring it a global health emergency; or citizens in 51 countries about...

Catalogue: Latin America 2016: Research Renovation
Author: Eric Meerkamper
June 15, 2016
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Citation

Meerkamper, E. (2016a, June 15). Ask the world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ask-the-world


Videos

Spreading a common tongue

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler, Phong Huynh
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Rossini, Chan, Ashok, Koehler and Huynh (2015a, June 15). Spreading a common tongue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/spreading-a-common-tongue


Videos

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations
Author: David G. Bakken
June 15, 2015
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Citation

Bakken, D. G. (2015a, June 15). The theory of the crime. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-theory-of-the-crime


Videos

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 15, 2014
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Citation

Wildner and Bosenick (2014a, June 15). How to measure user experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-measure-user-experience


Videos

What inspires the curious generation

For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also...

Catalogue: Congress 2014: What Inspires?
Authors: Gitanjali Ghate, Sumeli Chatterjee, Shibani Nayak, Sushma Panchawati, Rahul Mullick
June 15, 2014
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Citation

Ghate, Chatterjee, Nayak, Panchawati and Mullick (2014a, June 15). What inspires the curious generation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-inspires-the-curious-generation