Resources Library by ANA

Predicting sales

The paper discusses the application of sales prediction techniques to new product development in Latin America. It shows that in packaged goods product fields, both of the two mainstream methodologies, the Laboratory Test Market exemplified by...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Jon Wilkinson

May 5, 1991

Cohort analysis

In the next decades a dramatic change in the age composition of the populations of western societies will occur. The proportion of older people will increase due to declining birth rates after a baby boom. For products whose consumption is contingent...

Catalogue: ESOMAR Congress 1988

Author: Hans Georg Prester

September 1, 1988

Cohort analysis (German)

In the next decades a dramatic change in the age composition of the populations of western societies will occur. The proportion of older people will increase due to declining birth rates after a baby boom. For products whose consumption is contingent...

Catalogue: ESOMAR Congress 1988

Author: Hans Georg Prester

September 1, 1988

TESI

Testmarket simulation can be used to predict the market share of a new product before its market introduction and it can provide diagnostic information concerning the product design, packaging, pricing and advertising. This information enables the...

Catalogue: Seminar 1988: New Methodologies In Test Marketing

Authors: Bernd Erichson, Karl-Ludwig Börtzler

June 15, 1988

Stated preference microsimulation models from qualitative inputs to estimate market shares in intercity travel

This paper describes a recently developed method for predicting market shares of products in a competitive market from qualitative judgements of a small sample of respondents. This "conjoint choice approach" is an extension of traditional conjoint...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Michael Beswick, Robert J. Sheldon, Eric P. Kroes

June 15, 1986

Qualitative techniques to identify and evaluate key market development factors

Over the past ten to fifteen years, decision-makers have gradually turned to scenario-based approaches. In these, rather than try to foretell the future as an extension of the present, they seek more realistically to envisage possible states of the...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Author: Daniel Debomy

June 15, 1986

The business monitor

In order to keep up with the growing demand for specialised services and to be able to better follow and predict the developments in the marketplace of business-establishments, a group of some leading Dutch banking- and insurance companies in close...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Authors: Willem F. H. van der Meer, Robbert D. W. Baden

Company: NIPO

June 15, 1986

Simulated test markets

This paper starts from the premise that the Simulated Test Markets (STMs) now being used in Europe have an impressive track record in terms of the validity of the predictions they make regarding the future success of new products. The techniques that...

Catalogue: Seminar 1983: New Product Development

Authors: Stafford Crossman, Peter J. Hayes

November 2, 1983

Prediction in the labour market

The Austrian Labour Market Administration (which is part of the Ministry for Social Affairs) is legally obliged to procure an annual prediction of the manpower demand and supply for the following year. This Labour Market Forecast is dis- cussed in...

Catalogue: Papers 1982: Social Research And Prediction

Author: Ernst Gehmacher

June 15, 1982