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The business monitor

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

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Authors: Willem F. H. van der Meer, Robbert D. W. Baden

Abstract:

In order to keep up with the growing demand for specialised services and to be able to better follow and predict the developments in the marketplace of business-establishments, a group of some leading Dutch banking- and insurance companies in close cooperation with Nipo have developed a strategic research instrument, the so called "BUSINESS MONITOR”. The paper falls into 2 parts: "Setting up the Business Monitor” and ’’Using the Business Monitor”.

Willem F. H. van der Meer

Author

This is a long description of some author details.

Robbert D. W. Baden

Author

This is a long description of some author details.

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Citation

van der Meer and Baden (1986a, June 15). The business monitor. ANA - ESOMAR. Retrieved May 24, 2025, from


https://ana.esomar.org/documents/the-business-monitor