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The business monitor

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Company:

Authors: Willem F. H. van der Meer, Robbert D. W. Baden

Abstract:

In order to keep up with the growing demand for specialised services and to be able to better follow and predict the developments in the marketplace of business-establishments, a group of some leading Dutch banking- and insurance companies in close cooperation with Nipo have developed a strategic research instrument, the so called "BUSINESS MONITOR”. The paper falls into 2 parts: "Setting up the Business Monitor” and ’’Using the Business Monitor”.

Willem F. H. van der Meer

Author

This is a long description of some author details.

Robbert D. W. Baden

Author

This is a long description of some author details.

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Research Papers

Business travel monitor

Catalogue: Seminar 1988: Travel And Tourism Research

Authors: Eric Sondervan, Ad Schalekamp

Company: NIPO

May 4, 1988

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Citation

Sondervan and Schalekamp (1988a, May 04). Business travel monitor. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/business-travel-monitor


Research Papers

Print monitor

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Uwe Czaia

Company: CZAIA Marktforschung GmbH

June 13, 2002

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Citation

Czaia, U. (2002a, June 13). Print monitor . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/print-monitor-


Research Papers

NSS target monitor

Catalogue: ESOMAR Congress 1989

Author: Peter H. van Westendorp

 

September 1, 1989

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Citation

van Westendorp, P. H. (1989a, September 01). NSS target monitor. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/nss-target-monitor


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Citation

van der Meer and Baden (1986a, June 15). The business monitor. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/nss-target-monitor