Back

The business monitor

Date of publication: June 15, 1986

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing

Company:

Authors: Willem F. H. van der Meer, Robbert D. W. Baden

Abstract:

In order to keep up with the growing demand for specialised services and to be able to better follow and predict the developments in the marketplace of business-establishments, a group of some leading Dutch banking- and insurance companies in close cooperation with Nipo have developed a strategic research instrument, the so called "BUSINESS MONITOR”. The paper falls into 2 parts: "Setting up the Business Monitor” and ’’Using the Business Monitor”.

Willem F. H. van der Meer

Author

This is a long description of some author details.

Robbert D. W. Baden

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Business travel monitor

Catalogue: Seminar 1988: Travel And Tourism Research

Authors: Eric Sondervan, Ad Schalekamp

Company: NIPO

May 4, 1988

×

Citation

Sondervan and Schalekamp (1988a, May 04). Business travel monitor. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/business-travel-monitor


Research Papers

Print monitor

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Uwe Czaia

Company: CZAIA Marktforschung GmbH

June 13, 2002

×

Citation

Czaia, U. (2002a, June 13). Print monitor . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/print-monitor-


Research Papers

NSS target monitor

Catalogue: ESOMAR Congress 1989

Author: Peter H. van Westendorp

 

September 1, 1989

×

Citation

van Westendorp, P. H. (1989a, September 01). NSS target monitor. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/nss-target-monitor


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

van der Meer and Baden (1986a, June 15). The business monitor. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/nss-target-monitor