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Research papers

Layout, format and order of questions

Questions may be presented as open-ended, dichotomous or multiple choice. Which Is the best format? This depends very much on the aim of the particular question, for instance whether you are looking for as wide a range of responses as possible, or...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Jack Hamilton
February 14, 1995
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Citation

Hamilton, J. (1995a, February 14). Layout, format and order of questions . ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/layout-format-and-order-of-questions-


Research papers

How to ask a question and what to avoid

Questionnaire design must be regarded as one of the most critical phases of a market research survey because if the required information is not covered adequately or if the questions are not asked properly then no amount of clever interviewing or...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Jack Hamilton
February 14, 1995
×

Citation

Hamilton, J. (1995a, February 14). How to ask a question and what to avoid. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/how-to-ask-a-question-and-what-to-avoid