Resources Library by ANA

Advocacy advertising as a strategy of corporate external communications

Advocacy advertising is a subset of corporate institutional advertising and is concerned with the propagation of ideas and elucidation of controversial social issues of public importance in a manner that supports the position and interest of the...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: S. Prakash Sethi

June 15, 1981

Communicating road safety procedures to children

The paper demonstrates the important role research can play in the development of an advertising campaign aimed at children. Following increasing concern about the safety of children on the roads, a detailed set of procedures to guide children across...

Catalogue: Seminar 1980: Children And Young People

Authors: Stephen Ellis, Ned Scott

Company: Ogilvy

June 15, 1980

Researching a complex social problem

The present paper describes a programme of research set up to aid decision-making about the potential use of advertising to combat vandalism. Starting from a review of the current state of knowledge, research was designed to fill in some of the gaps...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties

Authors: Sally Stainforth, Tony Twyman

June 15, 1979

The evaluation of the drink and drive advertising campaign 1976/1977

This paper presents a detailed case history of the 1976/77 advertising campaign to persuade people in Britain against drinking and driving. It deals firstly with the background to the campaign and the role of research in its development. The main...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research

Authors: Barry Lee, John A. Samuels

September 1, 1978

Some social applications of communication research

Within 'social research', as within 'market research', the functions of communication research are: I. to optimise the efficiency of specific communications; II. to assess the effects of communication acts.Its contributions are both direct and...

Catalogue: Seminar 1977: Social Research

Author: John M. Caffyn

December 1, 1977

Public and policy

The Dutch Government, before submitting their plans (policies) regarding Physical Planning to Parliament for approval, should give an opportunity to the people to react directly to these plans. The procedure followed is that of participation. One of...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Vincent F.W. Ophoff

June 15, 1977

A study of vehicle speed measurement using film techniques

This paper describe the development and use of an innovatory technique of studying motoring behaviour, with particular reference to a precise measurement of speed. The technique developed involves continuous filmed records of road traffic and has to...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Lynda Waters, K. M. Macafee

June 15, 1976

Research to aid in establishing the effect of information programs to change social behaviour with special reference to road safety campaigns

This paper examines the problem of using advertising methods such as T.V. commercials to alter behaviour in non-commercial fields, i.e. in public safety programs such as motor car seat belt usage.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: James Thayer

September 1, 1973

The application of research in the planning and evaluation of road safety publicity

This paper reviews a programme of research studies carried out on behalf of the UK Department of the Environment to evaluate the effectiveness of major publicity campaigns aimed at promoting road safety in general and the use of seat belts by...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Authors: Gerry E. Levens, Emer Rodnight

September 1, 1973