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Research papers

Pavlov revisited

After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study...

Catalogue: Panel Research 2008
Authors: Bert Borggreve, Mike Friedman, Kristof De Wulf
Company: Kraft Heinz Company
October 24, 2008

Research papers

EasyJet community

This paper describes the development of the easyJet Customer Online Community, which easyJet describes as an innovative way to stay ahead of the pack. The paper provides details of the journey undertaken by the client and consumers to establish the...

Catalogue: Panel Research 2008
Authors: Sophie Dekkers, Graeme Lawrence
October 24, 2008

Research papers

Collaborative panel management

Sophisticated choice tasks have helped bridge the gap between expensive (and realistic) revealed preference models and less expensive (but less realistic) stated preference models. Our presentation presents a direct comparison between three...

Catalogue: Panel Research 2008
Authors: Paul Johnson, Bob Fawson
October 24, 2008

Research papers

Don't ask. Listen.

Communities are hot property: they offer tantalising opportunities both to do new things and also to do old things in new ways. For the research industry the possibilities they open up are huge. You can build a community of respondents who interact...

Catalogue: Panel Research 2008
Author: Matthew Rhodes
October 24, 2008

Research papers

Digital moms

Online panels provide researchers with a range of tools for obtaining customer feedback in a time-sensitive and economical manner. The success of the panel comes, in large part, from the commitment of the client and supplier team to closely monitor...

Catalogue: Panel Research 2008
Authors: Leslie Rimmer, Cheryl Wilbur
October 24, 2008

Research papers

Without a NET

After a period of rapid growth online research has entered a period where concerns about data quality have led to widespread questioning of its validity. As a consequence, clients increasingly seek assurances that the results we produce with online...

Catalogue: Panel Research 2008
Author: Reg Baker
Company: Market Strategies International
October 24, 2008

Research papers

Panel 3.0

It is time to rethink the traditional panel business model (from completes to Cost per View / Cost per Lead) and look at value we can add for clients at higher levels. Developing proprietary panels of users by leveraging in-house competencies on...

Catalogue: Panel Research 2008
Authors: Philip De Wulf, Emmanuel Verhagen, Masoud Golshani-Shirazi
Company: Vodafone Group
October 24, 2008

Research papers

Panel-based mobile online research

With the growth of Internet-enabled mobile devices (mobile phones), online surveys can be carried out regardless of location or access times. This study will give an insight into the extent to which it is possible to achieve a faster response by...

Catalogue: Panel Research 2008
Authors: Otto Hellwig, Tom Wirth
Company: respondi
October 24, 2008

Research papers

Analytic implications of panel data quality

This methodological case study illustrates differences in data quality resulting from different online panel recruitment methods. Survey data from two B2B online panels were compared to each other and to data collected from a phone-to-Web sample. One...

Catalogue: Panel Research 2008
Author: Bob Harlow
Company: RONIN International
October 24, 2008