Abstract:
Online panels provide researchers with a range of tools for obtaining customer feedback in a time-sensitive and economical manner. The success of the panel comes, in large part, from the commitment of the client and supplier team to closely monitor the panel, respect panel members, constantly improve the website to keep members engaged, and be responsive to business needs. To illustrate a panel's key benefits of timeliness, affordability, and actionability, we will describe in the Business Needs session a case study from the dual perspective of client and supplier. Owned by The Parenting Group (a division of Bonnier Corporation) and managed by RSG Inc., MomConnection is a thriving panel community of over 5,000 mothers and soon-to-be-mothers of young children. We will show how The Parenting Group has successfully leveraged MomConnection to support editorial planning and add value to its advertising programs. Now in its sixth year, the panel reflects rich data from more than 200 surveys and enables quick-turnaround yet advanced research capabilities such as ad/concept testing, product testing, and brand positioning.
Research Papers
Getting the full picture
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
Research Papers
Minding the product transition gap
Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Steve August, Andrew Sauer
 
June 23, 2013
Research Papers
"Un-mommed": Can moms and their families survive?
Catalogue: Congress 2012: Accelerating Excellence
Authors: Jane Gould, Andrea Strauss, Wynne Tyree
Company: Viacom International Media Networks
September 13, 2012
