Resources Library by ANA

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024

Authors: Adrian Kohan, Olga Bocanegra

Companies: Natura & Co (Avon), Gentedemente

April 24, 2024

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024

Authors: Adrian Kohan, Olga Bocanegra

Companies: Gentedemente, Natura & Co (Avon)

April 24, 2024

One size doesn't fit all

Challenging assumptions around the gender gap in news consumption and a new path towards inclusivity.

Catalogue: Congress 2023

Authors: Celine Llanta, Marie Bruder

Company: British Broadcasting Corporation (BBC)

October 5, 2023

One Size Doesnt Fit All

Women make up 49.6% of the world?s population, and yet many businesses struggle to achieve the same proportion in their consumer base. Imagine a world where this is no longer the case; a world where we can all effortlessly tap into the immense...

Catalogue: Congress 2023

Authors: Celine Llanta, Kevin Cowan, Minnie Kweon, Maria Bruder

September 27, 2023

Research for all (panel discussion)

Our industry is driven by the promise of understanding people: whether through analytics or interviews, the insights that truly capture how people think and behave are the foundation of our work. In 2020, it has become even more important to...

Catalogue: Insights Festival 2020

Authors: Nikki Lavoie, Babita Earle, Caroline Frankum, Daniel Jenkinson

September 15, 2020

Thought leadership from win

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting...

Catalogue: Congress 2018

Author: Urpi Torrado

September 23, 2018

Advertising for equality (Spanish)

Back in 2016, Facebook presented a meta-analysis to ABI aiming to share how its brands were performing on Facebook campaigns and what were the main opportunities to improve their presence in the platform.One of the main findings was that the female...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Isabela Aggiunti

Company: Facebook

May 14, 2018

The impact of personalization at scale

This paper focuses on women's representation in advertising from a business measurement perspective and how it can impact advertising performance. Most importantly, it invites the industry to join efforts, creating solutions to make advertising more...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Isabela Aggiunti, Caio Daier, Maria Julia Rayeb

Company: Facebook

March 27, 2018

ANA/AFE #SeeHer movement addresses unconscious bias in media

The Association of National Advertisers (ANA), and its subcommittee, the Alliance for Family Entertainment (AFE) launched #SEEHER, a movement to increase accurate portrayal of women and girls in media. Advertising and entertainment programming are a...

Catalogue: Congress 2017: Visionary

Authors: Gary Getto, Jim Bechtold, Joel Klein, Shelley Zalis

November 7, 2017