The impact of personalization at scale

Date of publication: March 27, 2018

Abstract:

This paper focuses on women's representation in advertising from a business measurement perspective and how it can impact advertising performance. Most importantly, it invites the industry to join efforts, creating solutions to make advertising more inclusive, giving voice to groups that today are being selected silences and inspiring society with a diverse view of humanity, improving therefore these groups' presence and the way they are portrayed in advertising.

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