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Research papers
Clipboards, calls and focus groupies
Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign...
Catalogue: Congress 2016: #WOW
Authors: Melanie Courtright, Luke Sehmer
Company: Research Now SSI
September 22, 2016
Webinars
ESOMAR and GRBN joint Webinar: Using samples in online market research
The ESOMAR/GRBN Online Research Guideline provides researchers with best practice guidance to help users and providers understand how evolving approaches to online sampling can impact and potentially compromise data quality.This webinar takes that...
Catalogue: Webinars 2016
Authors: Reg Baker, Melanie Courtright, Jackie Lorch
June 15, 2016
Videos
Welcome to ESOMAR Congress 2016- #WOW
Opening ceremony at the ESOMAR 69th annual Congress in New Orleans.
Catalogue: Congress 2016: #WOW
Authors: Finn Raben, Melanie Courtright, Jackie Lorch, Laurent Florès
June 15, 2016
Videos
Consumer data trends in action
Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and...
Catalogue: Congress 2018
Author: Melanie Courtright
Company: Research Now SSI
September 23, 2018
Webinars
ESOMAR global industry overview
The Global Market Research report 2015 is the 27th annual industry study undertaken by ESOMAR. The report reviews the size and performance of the market research industry and explores how the research market continues to expand, using data collected...
Catalogue: Webinars 2015
Authors: Jackie Lorch, Melanie Courtright
June 15, 2015
Videos
Clipboards, calls and focus groupies
The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has shortened enormously in the last decade, is this...
Catalogue: Congress 2016: #WOW
Authors: Luke Sehmer, Melanie Courtright
June 15, 2016
Videos
Stronger together: Why associations and association membership make sense in a post COVID-19 world
Are you a member of an Association? Why or why not? Tell us in a few lines in this session. Associations had to pivot quickly to provide the support researchers needed in a time of crisis. Are your Association(s) meeting your expectations? What more...
Catalogue: Insights Festival 2020
Authors: Hana Huntova, Jonathan Lai, Kim Smouter-Umans, Melanie Courtright, Laurence Miklichansky, Maurice Ndiaye
September 15, 2020
Videos
Multimode, global scale usage
What is the impact of using 4-, 5-, 7-, 10- and 100-point scales on the internal consistency and reliability of survey data? What is the impact of using rich media and plain scales on the consistency and reliability of mobile survey data? Does the...
Catalogue: Congress 2013: Think Big
Authors: Annie Pettit, Melanie Courtright
Company: Research Now SSI
June 15, 2013
Research papers
