Clipboards, calls and focus groupies

Date of publication: September 22, 2016

Catalogue: Congress 2016: #WOW

Abstract:

Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign without the right market intelligence to guide how we communicate the 'brand' that is market research. This study of the public perceptions of market research surveys people from UK, the USA and Germany. to provide researchers with a deeper understanding of how market research is perceived.

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