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Research papers

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: Congress 2017: Visionary
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll
Company: ZappiStore
August 24, 2017
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Citation

Endo, Moriguchi and Toll (2017a, August 24). Adopting an entrepreneur. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/adopting-an-entrepreneur


Research papers

It takes many notes to make a symphony

We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms....

Catalogue: Congress 2017: Visionary
Author: Ritanbara Mundrey
August 24, 2017
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Citation

Mundrey, R. (2017a, August 24). It takes many notes to make a symphony. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-it-takes-many-notes-to-make-a-symphony


Research papers

Orange embraces the digital age for superior insights

By embracing digital technology, Orange provides decentralised data access to democratise more cost- effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Catalogue: Congress 2017: Visionary
Authors: Russell King, Geoff Lowe
Company: Infotools
August 24, 2017
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Citation

King and Lowe (2017a, August 24). Orange embraces the digital age for superior insights. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/orange-embraces-the-digital-age-for-superior-insights


Research papers

Stop with why

Byron Sharp’s book “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can’t go on with your job like you did before. But how?One of the companies that used this...

Catalogue: Congress 2017: Visionary
Authors: Angelique de Reuver, Bram Jonkheer
August 23, 2017
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Citation

de Reuver and Jonkheer (2017a, August 23). Stop with why. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/stop-with-why


Research papers

Uncovering hidden consumer truths

This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.

Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
August 22, 2017
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Citation

Gibbons and Hsiao (2017a, August 22). Uncovering hidden consumer truths. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/uncovering-hidden-consumer-truths


Research papers

Making data fit

Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit....

Catalogue: Congress 2017: Visionary
Authors: Caroline Bates, Ali Powell
August 22, 2017
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Citation

Bates and Powell (2017a, August 22). Making data fit. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/making-data-fit