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Uncovering hidden consumer truths

Date of publication: August 22, 2017

Catalogue: Congress 2017: Visionary

Authors: Chelsea Gibbons, Emily Hsiao

Abstract:

This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.

Chelsea Gibbons

Author

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Emily Hsiao

Author

This is a long description of some author details.

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Videos

Uncovering hidden consumer truths

Catalogue: Congress 2017: Visionary

Authors: Chelsea Gibbons, Emily Hsiao

 

November 27, 2017

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Citation

Gibbons and Hsiao (2017a, November 27). Uncovering hidden consumer truths. ANA - ESOMAR. Retrieved July 30, 2025, from


https://ana.esomar.org/documents/uncovering-hidden-consumer-truths-9199


Research Papers

Uncovering hidden triggers of user generated content engagement

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Christian Kugel, Curtis Frazier, Joseph D. Blechman

Companies: AOL, Probit Research

November 6, 2012

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Kugel, Frazier and Blechman (2012a, November 06). Uncovering hidden triggers of user generated content engagement. ANA - ESOMAR. Retrieved July 30, 2025, from


https://ana.esomar.org/documents/uncovering-hidden-triggers-of-user-generated-content-engagement


Webinars

In pursuit of humans truths

Catalogue: Webinars 2018

Author: Dina El Sehrawy

 

May 4, 2018

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El Sehrawy, D. (2018a, May 04). In pursuit of humans truths . ANA - ESOMAR. Retrieved July 30, 2025, from


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Gibbons and Hsiao (2017a, August 22). Uncovering hidden consumer truths. ANA - ESOMAR. Retrieved July 30, 2025, from


https://ana.esomar.org/documents/in-pursuit-of-humans-truths-