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Making data fit

Date of publication: August 22, 2017

Catalogue: Congress 2017: Visionary

Authors: Caroline Bates, Ali Powell

Abstract:

Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit. This solution has been utilised throughout the business of 14,000 staff, across the entire customer journey used by one million members across 16 markets.

Caroline Bates

Author

This is a long description of some author details.

Ali Powell

Author

This is a long description of some author details.

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Citation

Bates and Powell (2017a, August 22). Making data fit. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/making-data-fit