Making data fit

Date of publication: August 22, 2017

Abstract:

Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit. This solution has been utilised throughout the business of 14,000 staff, across the entire customer journey used by one million members across 16 markets.

Caroline Bates

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Ali Powell

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Research Papers

Research Papers

Research Papers

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