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Videos

Ceremony: Best Representative Awards 2019

Best Representative Awards 2019 in the Emerging Markets and Developed Markets.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Finn Raben, Joaquim Bretcha
September 8, 2019
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Citation

Raben and Bretcha (2019a, September 08). Ceremony: Best Representative Awards 2019. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/best-representative-awards-2019


Videos

Long-term tragedy versus short-term response

The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone presented. Rwanda still has huge and immediate needs - SURF...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Will Goodhand, Sam Munderere
Company: System1 Research Ltd
September 8, 2019
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Citation

Goodhand and Munderere (2019a, September 08). Long-term tragedy versus short-term response. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/long-term-tragedy-versus-short-term-response-10697


Videos

The world after CAWI. Are we at the threshold of a new era of research?

This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz
September 8, 2019
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Citation

Martenka, Swierkowska and Dulinicz (2019a, September 08). The world after CAWI. Are we at the threshold of a new era of research?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-world-after-cawi-are-we-at-the-threshold-of-a-new-era-of-research--10699


Videos

From glass half full to glass overflowing

Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data and the best of existing statistical models at Microsoft to deliver...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Bernard Brenner, Robert Graves
Company: Microsoft
September 8, 2019
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Citation

Brenner and Graves (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing-10689


Videos

Half the money I spend on advertising is wasted

To create effective advertising, weneed effective market research! Thatway we ensure that not one dollar of our advertising budget is wasted. Because of the research: 1. Wenow know what we need to advertise and how to shape it to be...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Alberto Fernandez, Melissa Pellegrini
September 8, 2019
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Citation

Fernandez and Pellegrini (2019a, September 08). Half the money I spend on advertising is wasted. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/half-the-money-i-spend-on-advertising-is-wasted


Videos

The challenges of a new job and how to overcome them

Leaders need to create clarity, define structures and show vision, even when they don't know what to do and who to ask! Let me share my learnings with you.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kajoli Tankha
September 8, 2019
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Citation

Tankha, K. (2019a, September 08). The challenges of a new job and how to overcome them. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-challenges-of-a-new-job-and-how-to-overcome-them


Videos

The state of global research

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are....

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ray Poynter
September 8, 2019
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Citation

Poynter, R. (2019a, September 08). The state of global research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-state-of-global-research


Videos

The real why and the hidden who

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jon Puleston, Christopher Graves
Companies: Ogilvy, Kantar
September 8, 2019
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Citation

Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-real-why-and-the-hidden-who-10722


Videos

Test launch is the new black

There is a powerful trend toward launching new products in test markets. Some organisations use this as a way to skip the stage-gate process and get to market faster in a competitive landscape, while others aim to mitigate risk. Drinkworks, an AB...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Erin Russeck, Jessica Bolger
September 8, 2019
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Citation

Russeck and Bolger (2019a, September 08). Test launch is the new black. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/test-launch-is-the-new-black-10726