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The real why and the hidden who

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: Ogilvy, Kantar

Authors: Jon Puleston, Christopher Graves

Abstract:

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Jon Puleston

Author

This is a long description of some author details.

Christopher Graves

Author

This is a long description of some author details.

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Citation

Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/the-real-why-and-the-hidden-who-10722