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The real why and the hidden who

Date of publication: September 8, 2019

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: Ogilvy, Kantar

Authors: Jon Puleston, Christopher Graves

Abstract:

A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.

Jon Puleston

Author

This is a long description of some author details.

Christopher Graves

Author

This is a long description of some author details.

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Wing, Markowitz, Balbuena Robles and Crowe (2014a, June 15). Nature VS. nurture: Can you change your innovation's destiny?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/nature-vs-nurture-can-you-change-your-innovation-s-destiny-


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Fagan, P. (2021a, October 25). Techno-Telepathy. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/techno-telepathy


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Authors: Annelies Verhaeghe, Alina Stanci, Patricia Van der Hart, Carine Guillou, Nick Pearson

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Citation

Verhaeghe, Stanci, Van der Hart, Guillou and Pearson (2019a, September 08). Conversational research. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/conversational-research


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Puleston and Graves (2019a, September 08). The real why and the hidden who. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/conversational-research