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Research papers

The user information system

This paper describes a new approach to data warehousing, in focusing the data warehousing solutions on the every day needs of data end- users. This new approach is called User Information System to show the difference with other Data Warehouse...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Michel Jambu
September 1, 1996
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Citation

Jambu, M. (1996a, September 01). The user information system . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-user-information-system-


Research papers

Coming to terms with terminals

Without wishing to be openly critical of current methods of research analysis I would like to suggest that data is often accepted at face value because it is thought to be uneconomical or inconvenient to subject the data to more critical testing....

Catalogue: Paper 1978: Analysis of Data
Author: Richard E. Kottler
February 1, 1978
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Citation

Kottler, R. E. (1978a, February 01). Coming to terms with terminals. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coming-to-terms-with-terminals


Research papers

Specific problems of data collection and data control in industrial survey research

The purpose of this paper is to discuss certain specific problems associated with the collection of data in industrial survey research and to present information control procedures which can be set up to remedy those difficulties. It is proposed in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Daniel Debomy
November 1, 1977
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Citation

Debomy, D. (1977a, November 01). Specific problems of data collection and data control in industrial survey research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/specific-problems-of-data-collection-and-data-control-in-industrial-survey-research


Research papers

Data control's answer to marketing requirements

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements