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Webinars

The (still) unfulfilled promise of secondary data

For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their...

Catalogue: Webinars 2020
Authors: Reg Baker, Rex Briggs, Sara Jordan
September 9, 2020
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Citation

Baker, Briggs and Jordan (2020a, September 09). The (still) unfulfilled promise of secondary data. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-still-unfulfilled-promise-of-secondary-data


Webinars

Controller or processor in GDPR, it does matter!

Market researchers have always been at the forefront of turning data into meaningful insights. At the same time protecting the privacy of people whose data we are using is crucial, and with the GDPR more than ever. One of the cornerstones of the...

Catalogue: Webinars 2018
Authors: Jan Willem Knibbe, Kim Smouter-Umans
April 5, 2018
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Citation

Knibbe and Smouter-Umans (2018a, April 05). Controller or processor in GDPR, it does matter! . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/controller-or-processor-in-gdpr-it-does-matter-


Videos

Tackling the EU general data protection regulation- Practical guidance for research and insights organisations

The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses. You likely know what the GDPR is, but do you know how it will actually...

Catalogue: Congress 2017: Visionary
Authors: Peter Milla, Jane Attale
November 27, 2017
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Citation

Milla and Attale (2017a, November 27). Tackling the EU general data protection regulation- Practical guidance for research and insights organisations. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/tackling-the-eu-general-data-protection-regulation--practical-guidance-for-research-and-insights-organisations


Magazines

Research World (December 2016)

Some would say that our industry started a century ago when in 1916 the Literary Digest ran the first national opinion poll among its readers, correctly predicting Woodrow Wilson as the next US President. The Digest correctly called the next four...

Catalogue: Research World 2016
Author: ESOMAR B.V.
December 15, 2016
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Citation

B.V., E. (2016a, December 15). Research World (December 2016). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-december-2016-


Research reports

36 questions to help commission neuroscience research

Following the ESOMAR Neuroscience seminar in June 2011, it became clear that ESOMAR has a role to play in helping the Neuroscience area of research to grow and flourish in the years to come. Alongside a team of experts we believe that this can best...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 2011
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Citation

B.V., E. (2011a, September 01). 36 questions to help commission neuroscience research . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/36-questions-to-help-commission-neuroscience-research-


Research papers

The user information system

This paper describes a new approach to data warehousing, in focusing the data warehousing solutions on the every day needs of data end- users. This new approach is called User Information System to show the difference with other Data Warehouse...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Michel Jambu
September 1, 1996
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Citation

Jambu, M. (1996a, September 01). The user information system . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-user-information-system-


Research papers

Coming to terms with terminals

Without wishing to be openly critical of current methods of research analysis I would like to suggest that data is often accepted at face value because it is thought to be uneconomical or inconvenient to subject the data to more critical testing....

Catalogue: Paper 1978: Analysis of Data
Author: Richard E. Kottler
February 1, 1978
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Citation

Kottler, R. E. (1978a, February 01). Coming to terms with terminals. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/coming-to-terms-with-terminals


Research papers

Specific problems of data collection and data control in industrial survey research

The purpose of this paper is to discuss certain specific problems associated with the collection of data in industrial survey research and to present information control procedures which can be set up to remedy those difficulties. It is proposed in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Daniel Debomy
November 1, 1977
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Citation

Debomy, D. (1977a, November 01). Specific problems of data collection and data control in industrial survey research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/specific-problems-of-data-collection-and-data-control-in-industrial-survey-research


Research papers

Data control's answer to marketing requirements

We have chosen to illustrate the theme "Prom market research to media plan" with three actual application which are amongst the most interesting of their kind, of the computer to the marketing process at the "plan" level. The diagram shows the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Data control's answer to marketing requirements. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/data-control-s-answer-to-marketing-requirements