You searched for: "ESOMAR Fragrance Research Conference 2005"

ANA has found 13 results for you, in 163 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Measuring emotions of functional fragrances

This paper presents research into a method for deriving a consumer relevant emotional image set for a traditionally 'functional' product category such as Fabric Softeners. It begins by deconstructing one of the key basic level consumer benefits for...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Stan Knoops, Lana Glazman, Jeff Schmoyer
Company: International Flavors & Fragrances (IFF)
May 15, 2005
×

Citation

Knoops, Glazman and Schmoyer (2005a, May 15). Measuring emotions of functional fragrances. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-emotions-of-functional-fragrances


Research papers

Flash profile and fragrance research

This paper presents a methodology (Flash Profile) which is not product specific but corresponds to a very common problem of linking fragrance industry's discourse to consumer perception.It will reduce the lack of understanding between perfumers who...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Stéphanie Ballay, Jean-Marc Sieffermann, Nourite Eladan
May 15, 2005
×

Citation

Ballay, Sieffermann and Eladan (2005a, May 15). Flash profile and fragrance research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/flash-profile-and-fragrance-research


Research papers

How American fragrance brands can effectively address multi-cultural differences

New perfume launches from leading American brands are often disappointing abroad, especially in France in comparison to their success in the United States.Leading American brands in other industries experience the same difficulty. Increasing cultural...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Frédéric Miedzinski, Alan Appelbaum
Company: Market Probe International Inc.
May 15, 2005
×

Citation

Miedzinski and Appelbaum (2005a, May 15). How American fragrance brands can effectively address multi-cultural differences. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-american-fragrance-brands-can-effectively-address-multi-cultural-differences


Research papers

Driving fragrance research through predictive modelling

This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, lifestyles, usage, and demographics and what...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: David W. Ingersoll, David Lundahl, David Plaehn
May 15, 2005
×

Citation

Ingersoll, Lundahl and Plaehn (2005a, May 15). Driving fragrance research through predictive modelling. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/driving-fragrance-research-through-predictive-modelling