Resources Library by ANA

What If We Stopped Asking Questions?

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Freedom to Publish: Who?s Afraid of Opinion Polls?

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

The Future of Privacy-Centric Advertising Measurement

In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Irish Marketing Society Grand Prix Winner Building a Brighter Future for Irish Apples

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Not Storytelling But Storyhearing

Catalogue: Vision and Values 2021

Author: Leigh Caldwell

Company: Irrational Agency

October 25, 2021

Brands Connect: The importance of peer networking and collaboration

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organisations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series

Authors: Michelle Gansle, Raphael Meillat

Companies: Mars Wrigley, Nissan Motor Co.

November 4, 2020

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Chandan Agarwal, Barnava Nandi

Company: Unilever

November 3, 2020

Brands Connect: The changing role of the insights function and job description

Debuted at the ESOMAR Insights Festival 2020, our Brands Connect series continues with its next episode exploring with insights leaders working within brands and research using organizations the opportunities and challenges they see for their...

Catalogue: Brands Connect Series

Authors: Michelle Gansle, Begonia Fafian

Companies: Mars Wrigley, The Coca-Cola Company

October 28, 2020

Talking with machines

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our...

Catalogue: Latin America 2020 - Insights Festival

Authors: João Pedro Calixto, Mariano Garrido

Companies: On the Go Survey Chats, Netquest

October 19, 2020