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Talking with machines

Date of publication: October 19, 2020

Catalogue: Latin America 2020 - Insights Festival

Companies: On the Go Survey Chats, Netquest

Authors: João Pedro Calixto, Mariano Garrido

Abstract:

The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our expectations related to brands. In addition, technology has been making way for new sources of competition in various industries over the years. It is the main transformation channel in the corporate world, and it has re-shaped models and businesses.

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