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Research papers

Are we getting worse at political polling?

The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the...

Catalogue: Congress 2017: Visionary
Author: Jon Puleston
Company: Kantar
September 3, 2017
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Citation

Puleston, J. (2017a, September 03). Are we getting worse at political polling?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/are-we-getting-worse-at-political-polling-


Research papers

Clipboards, calls and focus groupies

Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign...

Catalogue: Congress 2016: #WOW
Authors: Melanie Courtright, Luke Sehmer
Company: Research Now SSI
September 22, 2016
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Citation

Courtright and Sehmer (2016a, September 22). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies


Research papers

Go deeper. Get closer. Be braver.

We live in a world of constant change. Research has often struggled to embrace change and is under increasing threat from new forms of competition. Rapid innovation is the cure, but it is difficult. This presentation suggests that the difficulty is...

Catalogue: Innovate 2010: Innovation Detonation
Author: Richard Owen
Company: Hall & Partners
November 16, 2010
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Citation

Owen, R. (2010a, November 16). Go deeper. Get closer. Be braver.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/go-deeper-get-closer-be-braver-