Are we getting worse at political polling?

Date of publication: September 3, 2017

Company: Kantar

Author: Jon Puleston


The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the world from 1936 to 2017 complied by Kantar.

Jon Puleston


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