Are we getting worse at political polling?

Date of publication: September 3, 2017

Company: Kantar

Author: Jon Puleston


The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the world from 1936 to 2017 complied by Kantar.

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