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Are we getting worse at political polling?

Date of publication: September 3, 2017

Catalogue: Congress 2017: Visionary

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Author: Jon Puleston

Abstract:

The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the world from 1936 to 2017 complied by Kantar.

Jon Puleston

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Are we getting worse at political polling?

Catalogue: Congress 2017: Visionary

Author: Jon Puleston

Company: Kantar

November 10, 2017

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Citation

Puleston, J. (2017a, November 10). Are we getting worse at political polling?. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/are-we-getting-worse-at-political-polling--9153


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Meagher, J. F. (1980a, June 15). Opinion polling in Ireland. ANA - ESOMAR. Retrieved April 29, 2025, from


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Catalogue: ESOMAR Handbook Of Market And Opinion Research

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Citation

Puleston, J. (2017a, September 03). Are we getting worse at political polling?. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/opinion-polling-