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Research papers

Value of vir-ture: Virtual understanding culture

This paper proposes a methodological approach that offers a clear-cut edge in accelerating the understanding of consumers' cultural context.Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018
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Citation

Rustogi, K. (2018a, November 11). Value of vir-ture: Virtual understanding culture. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/value-of-vir-ture-virtual-understanding-culture


Videos

Value of vir-ture

Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go hand-in-hand? This will be answered by testifying the importance of online in contextualising human psyche within culturally constituted...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Kshipra Rustogi
Company: Kantar
November 11, 2018
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Citation

Rustogi, K. (2018a, November 11). Value of vir-ture. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/value-of-vir-ture


Research papers

Selling Islamic finance to mr. Smith

In an environment of increasing product parity, the need to innovate has become critical. The key input for innovation is robust and insightful data from customers. Given this scenario, this paper explores the triggers and barriers that exist within...

Catalogue: Qualitative 2007
Authors: Kalika Tripathi, Dipen Mehta
Company: HSBC Holdings
October 28, 2001
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Citation

Tripathi and Mehta (2001a, October 28). Selling Islamic finance to mr. Smith. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/selling-islamic-finance-to-mr-smith


Research papers

Joined up research on the eHighway

This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies and in the technology of the Internet to increase...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Mark Pearson, Tim Macer
Company: EGG Research & Consultancy Ltd.
September 23, 2001
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Citation

Pearson and Macer (2001a, September 23). Joined up research on the eHighway. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/joined-up-research-on-the-ehighway


Magazines

Marketing and Research Today (May 1993)

The concept of the brand is central to marketing and research and muchresearch work is concerned with understanding brands and their value. However, experience shows that the concept of a brand varies between different cultures and changes over time....

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
May 1, 1993
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Citation

B.V., E. (1993a, May 01). Marketing and Research Today (May 1993). ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-may-1993-