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Value of vir-ture

Date of publication: November 11, 2018

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Company: Kantar

Author: Kshipra Rustogi

Abstract:

Does sociocultural understanding and speed go hand-in-hand? Does multiple-market scope and optimisation go hand-in-hand? This will be answered by testifying the importance of online in contextualising human psyche within culturally constituted realities.

Kshipra Rustogi

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Research Papers

Value of vir-ture: Virtual understanding culture

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Kshipra Rustogi

Company: Kantar

November 11, 2018

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Citation

Rustogi, K. (2018a, November 11). Value of vir-ture: Virtual understanding culture. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/value-of-vir-ture-virtual-understanding-culture


Research Papers

What is the value of our car?

Catalogue: International Automotive Marketing Conference 1998

Authors: Gerton Poot, Fred Schipper, Charles Engelaar

Company: Trendbox B.V.

June 15, 1998

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Citation

Poot, Schipper and Engelaar (1998a, June 15). What is the value of our car?. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/what-is-the-value-of-our-car-


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Establishing the value of a brand

Catalogue: Latin America 2002

Author: Jorge García-González

 

May 12, 2002

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García-González, J. (2002a, May 12). Establishing the value of a brand. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/establishing-the-value-of-a-brand


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Citation

Rustogi, K. (2018a, November 11). Value of vir-ture. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/establishing-the-value-of-a-brand