Resources Library by ANA

Data combo

In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Laurent Florès, Antoine Moreau

June 15, 2016

Clipboards, calls and focus groupies

The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has shortened enormously in the last decade, is this...

Catalogue: Congress 2016: #WOW

Authors: Luke Sehmer, Melanie Courtright

June 15, 2016

Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations

Authors: Will Goodhand, Preriit Souda, Tom Costley

Company: Kantar

October 1, 2015

Transformations in public opinion research

Opinion polls in many western democracies have become so entrenched that their publication is an underlying part of political coverage. In recent years, research methodologies in places like the United States have had to transform to cope with...

Catalogue: MENAP Forum 2015: Leading Transformation

Author: Kathleen Frankovic

June 15, 2015

Political buzz

The rise in use of social media platforms presents Market Researchers with exciting new ways of obtaining insights into consumer thinking, opinions and attitudes towards events of the day. Very little proven research has been conducted utilizing...

Catalogue: Webinars 2015

Authors: Wale Omiyale, Pete Cape

June 15, 2015

Mobile technology in marketing research

This presentation demonstrates how a custom mobile app harnessing location-based services can be used to convert a consumer panel or brand community into a rapid mobile consumer led data collection force.In this continuously evolving digital world...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Girish Sangtani, Nisha Chandy Kumar

Company:

June 15, 2015

Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations

Authors: Preriit Souda, Will Goodhand, Tom Costley

Company: Kantar

June 15, 2015

Peace by piece

Our world knows many conflicts which stand in the way of global peace; civil wars and political unrest, global economic and financial crises, terrorist acts, lack of food security, access to safe water and the list goes on. Will these issues of...

Catalogue: Congress 2013: Think Big

Authors: Jean-Marc Leger, Ijaz Shafi Gilani

June 15, 2013

Making public polling matter in Georgia

In 2012 Georgia held a Parliamentary election that was unique for the country: an intense campaign with an organized single opposition party. The results of published pre-election polls differed widely from each other and the final result, and were...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., WAPOR B.V., Kathy Frankovic, Michael Traugott, Miroslawa Grabowska, Emmanuel Rivière

June 15, 2013