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Editorial

It is fantastic to finally have a face-to-face ESOMAR APAC event after a long gap of four years. As we look forward to welcoming everyone to sunny Singapore, it is also a moment to take stock and reflect on the year that was 2023. It is amazing how...

Catalogue: Asia Pacific 2023 - Innovation
Author: Ramanathan Vythilingam
Company: Unilever
November 22, 2023

Webinars

CLIENT TALK SHOW

Many transformational initiatives have been born overnight due to the global pandemic ? but what changes have been made by the Insight Teams in Asia Pacific? Gigi Leung, Head of Strategic Insights & Analytics for Japan, Johnson & Johnson sets...

Catalogue: Webinars 2021
Authors: Gigi Leung, Disha Bhatnagar, Ramanathan Vythilingam, Cristiane Ross
Companies: Johnson & Johnson, Unilever, Pure Group, AirAsia
July 27, 2021

Research papers

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020

Videos

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020

Research papers

NUDGE

This paper is about an innovative application of NUDGE, designed to minimise the disruption caused to consumers and thereby significantly improve chances of brand relaunch success. As a core concept, NUDGE is about creating a context of choice for...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018

Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018