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Citation

Poynter, R. (2023a, November 28). The Future - Art and Science in Combination. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-future---art-and-science-in-combination


Videos

ESOMAR Congress 2023 - Opening

ESOMAR Congress 2023 - Opening Ceremony

Catalogue: Congress 2023
Authors: Joaquim Bretcha, Ray Poynter, Wiepke van de Wal, Kjell Massen
Company: ESOMAR
October 5, 2023
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Citation

Bretcha, Poynter, van de Wal and Massen (2023a, October 05). ESOMAR Congress 2023 - Opening . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/esomar-congress-2023---opening-


Videos
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Citation

Poynter and Bretcha (2023a, May 26). ESOMAR Town Hall Meeting May 2023. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/esomar-town-hall-meeting-may-2023


Videos

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019
Author: Ray Poynter
Company: The Future Place
November 10, 2019
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Citation

Poynter, R. (2019a, November 10). Deconstructing what machine learning does when processing text. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/deconstructing-what-machine-learning-does-when-processing-text-10844


Videos

The state of global research

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are....

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ray Poynter
September 8, 2019
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Citation

Poynter, R. (2019a, September 08). The state of global research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-state-of-global-research


Videos

10 things you need to know about the state of global market research

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches....

Catalogue: Congress 2018
Author: Ray Poynter
September 23, 2018
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Citation

Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-the-state-of-global-market-research


Videos

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data


Videos

10 things you need to know about global research

When conducting global research there are some key things you need to know about markets, prices, practices, and options, if you are going to deliver quality insight at a reasonable cost. Every year, ESOMAR produces the Global Market Research study -...

Catalogue: Congress 2016: #WOW
Author: Ray Poynter
June 15, 2016
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Citation

Poynter, R. (2016a, June 15). 10 things you need to know about global research. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-global-research


Videos

Creating a new playbook

The biggest challenge to the future of qualitative research is that more and more people who do not understand the qualitative paradigm are able to conduct projects, using sophisticated tools, without the knowledge of how to conduct and analyse...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Ray Poynter
June 15, 2013
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Citation

Poynter, R. (2013a, June 15). Creating a new playbook. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/creating-a-new-playbook