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Research papers

Using technology to deliver research results

Making sure that the delivery and dissemination of research results is effective is, to quote Ray Poynter, “arguably the most important phase in any research project". It seems striking that, compared to the dramatic advances that technology has...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: Philippe Boutié
September 1, 1997
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Citation

Boutié, P. (1997a, September 01). Using technology to deliver research results . ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/using-technology-to-deliver-research-results-


Research papers

Using Internet tools

This paper identifies how the tools and languages behind the World Wide Web can be used to standardise the reporting and dissemination process. In particular, the paper shows how one set of standards can be used for live, electronic, and distributed...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Ray Poynter
January 1, 1997
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Citation

Poynter, R. (1997a, January 01). Using Internet tools . ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/using-internet-tools-


Research papers

From CAPI to HAPPI

The thesis of the paper is that within the next decade we are likely to see two revolutions in data collection for market research surveys that are currently conducted by face-to-face interviews. The first part of the paper concerns the CAPI...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: John A. Samuels
September 1, 1994
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Citation

Samuels, J. A. (1994a, September 01). From CAPI to HAPPI. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/from-capi-to-happi


Research papers

Brand transfer

In 1989 Whirlpool bought Philips's major domestic appliance division and embarked on a transfer of the Philips brand name to Whirlpool in Europe. Research was central to this process. The existing and desired positionings of the brands were...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Ian D. Greig, Ray Poynter
June 15, 1994
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Citation

Greig and Poynter (1994a, June 15). Brand transfer. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/brand-transfer


Research papers

Using computer mice to enhance data capture

This paper reviews the contribution that a computer mouse can offer with respect to enhancing Computer Aided Personal Interviewing (CAPI). The paper briefly refers to the new advantages and problems that CAPI has introduced, and goes on to discuss...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Ray Poynter
June 15, 1992
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Citation

Poynter, R. (1992a, June 15). Using computer mice to enhance data capture. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/using-computer-mice-to-enhance-data-capture