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Research reports

Data processing agreement (Chinese)

A data processing agreement (DPA) is a legally binding document to be entered into between the controller and the processor in writing or in electronic form. It regulates the particularities of data processing- such as its...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Data processing agreement (Chinese). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/data-processing-agreement-chinese-


Research reports

General Data Protection Regulation (GDPR) guidance note for the research sector

The EU General Data Protection Regulation (GDPR) comes into effect in all EU Member States on 25 May 2018.This Paper provides EFAMRO and ESOMAR members with a framework to assist them to: 1. Understand the basic principles of the new GDPR framework...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., EFAMRO B.V.
June 1, 2017
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Citation

B.V. and B.V. (2017a, June 01). General Data Protection Regulation (GDPR) guidance note for the research sector . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/general-data-protection-regulation-gdpr-guidance-note-for-the-research-sector-


Research reports

Global Market Research 2015

Global Market Research 2015 is the 27th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 21, 2015
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Citation

B.V., E. (2015a, September 21). Global Market Research 2015. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/global-market-research-2015


Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
August 15, 2014
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Citation

B.V. and B.V. (2014a, August 15). ESOMAR/WAPOR guideline on opinion polls and published surveys . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/esomar-wapor-guideline-on-opinion-polls-and-published-surveys-


Research reports

ESOMAR/WAPOR revised guideline on opinion polls and published surveys

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
July 1, 2014
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Citation

B.V. and B.V. (2014a, July 01). ESOMAR/WAPOR revised guideline on opinion polls and published surveys . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/esomar-wapor-revised-guideline-on-opinion-polls-and-published-surveys-


Research reports

Making public polling matter in Georgia

In 2012 Georgia held a Parliamentary election that was unique for the country: an intense campaign with an organized single opposition party. The results of published pre-election polls differed widely from each other and the final result, and were...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V., Kathy Frankovic, Michael Traugott, Miroslawa Grabowska, Emmanuel Rivière
June 15, 2013
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Citation

B.V. et al. (2013a, June 15). Making public polling matter in Georgia. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/making-public-polling-matter-in-georgia


Research reports

ESOMAR guideline on social media research

This guideline supports ESOMAR’s consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
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Citation

B.V., E. (2011a, June 15). ESOMAR guideline on social media research . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/esomar-guideline-on-social-media-research-


Research reports

Global Market Research 2009

Global Market Research 2009 is the 21st annual industry study undertaken by ESOMAR and the 4th to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 16, 2009
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Citation

B.V., E. (2009a, September 16). Global Market Research 2009. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/global-market-research-2009


Research reports

What is market research?

This booklet is intended to give a brief outline of what market research is all about and what its principal methods and techniques are. It has been prepared by ESOMAR mainly to help potential users who would like to know more about this specialized...

Catalogue: ESOMAR Publications
Authors: Jack Hamilton, ESOMAR B.V.
September 1, 1989
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Citation

Hamilton and B.V. (1989a, September 01). What is market research?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/what-is-market-research-