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Research papers

The consumption pioneers

Group discussion on the paper "The consumption pioneer" by Mr. Stapel.

Catalogue: ESOMAR Conference 1960
Author: Jan Stapel
June 15, 1960
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Citation

Stapel, J. (1960a, June 15). The consumption pioneers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-consumption-pioneers-110


Research papers

Measuring the impact of communication

In its eleven years of existence the Israel Institute of Applied Social Research (Jerusalem) has made only one study entirely devoted to measuring the impact of communication. It was a blitz-survey on the radio-listening by the Israel population to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Ruth Ludwig
June 15, 1959
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Citation

Ludwig, R. (1959a, June 15). Measuring the impact of communication. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/measuring-the-impact-of-communication


Research papers

Motivation research

«Motivation Research» is a convenient shorthand term and it certainly has great sales, appeal, because every one wants to know why consumers do what they do. The use of this title holds out the hope or perhaps even the promise that this kind of...

Catalogue: ESOMAR Congress 1958
Author: Henry Durant
June 15, 1958
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Citation

Durant, H. (1958a, June 15). Motivation research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/motivation-research


Research papers
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Citation

Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-english-and-french-

Establishing International Standards for Measuring Demographics

In this paper, I want to explore the best ways of measuring basic demographics (age, gender, education, income,working status, job and socio-economic classifiers), based on two years of exploratory research-on-research, comparingdifferent methods...

Catalogue:
Author: Jon Puleston
January 1, 1970
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Citation

Puleston, J. (1970a, January 01). Establishing International Standards for Measuring Demographics. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/establishing-international-standards-for-measuring-demographics