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Research into consumer behaviour and its motivation (English and French)

Date of publication: June 15, 1957

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz

Abstract:

Conference papers from the ESOMAR/WAPOR Congress 1957.

Michel Agostini

Author

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Emeric Deutsch

Author

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Harry Henry

Author

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Robert C. Sorensen

Author

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Helen Dinerman

Author

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Philip L. Short

Author

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A. Mitchell

Author

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Yves Fournis

Author

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Edward Sinclair

Author

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Ernest Dichter

Author

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William Gregory

Author

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Jan van Rees

Author

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Albert A. Shea

Author

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Jan L. Wage

Author

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Salviano Cruz

Author

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Research Papers

The recognition and systematic study of phenomena of diffusion or contagion (French)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Author: Marc Vincent

 

June 15, 1971

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Citation

Vincent, M. (1971a, June 15). The recognition and systematic study of phenomena of diffusion or contagion (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-recognition-and-systematic-study-of-phenomena-of-diffusion-or-contagion-french-


Research Papers

Market research applied to overseas markets (French)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: Claire Donaud, John Kedzierski, Anne Bottier

Company: Unilever

June 15, 1976

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Citation

Donaud, Kedzierski and Bottier (1976a, June 15). Market research applied to overseas markets (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/market-research-applied-to-overseas-markets-french-


Research Papers

Quantification in motivation research (French)

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Emeric Deutsch

 

June 15, 1959

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Citation

Deutsch, E. (1959a, June 15). Quantification in motivation research (French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/quantification-in-motivation-research-french-


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Citation

Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/quantification-in-motivation-research-french-