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Research into consumer behaviour and its motivation (English and French)

Date of publication: June 15, 1957

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Authors: Michel Agostini, Emeric Deutsch, Harry Henry, Robert C. Sorensen, Helen Dinerman, Philip L. Short, A. Mitchell, Yves Fournis, Edward Sinclair, Ernest Dichter, William Gregory, Jan van Rees, Albert A. Shea, Jan L. Wage, Salviano Cruz

Abstract:

Conference papers from the ESOMAR/WAPOR Congress 1957.

Michel Agostini

Author

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Emeric Deutsch

Author

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Harry Henry

Author

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Robert C. Sorensen

Author

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Helen Dinerman

Author

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Philip L. Short

Author

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A. Mitchell

Author

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Yves Fournis

Author

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Edward Sinclair

Author

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Ernest Dichter

Author

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William Gregory

Author

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Jan van Rees

Author

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Albert A. Shea

Author

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Jan L. Wage

Author

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Salviano Cruz

Author

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Research Papers

Research into consumer behaviour and its motivation (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel

 

June 15, 1957

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Citation

Gallup et al. (1957a, June 15). Research into consumer behaviour and its motivation (French) . ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-french-


Research Papers

Consumer behaviour and motivation research

Catalogue: The European Marketing Research Review 1971

Author: Eugen Barat

 

June 15, 1971

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Citation

Barat, E. (1971a, June 15). Consumer behaviour and motivation research. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/consumer-behaviour-and-motivation-research


Research Papers

Motivation research and psychoanalysis (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Author: Alfred Denner

 

June 15, 1957

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Citation

Denner, A. (1957a, June 15). Motivation research and psychoanalysis (French). ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/motivation-research-and-psychoanalysis-french-


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Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
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What are durable and capital goods? Authors: N. H. Pearson
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Citation

Agostini et al. (1957a, June 15). Research into consumer behaviour and its motivation (English and French). ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/motivation-research-and-psychoanalysis-french-