Research into consumer behaviour and its motivation (English and French)

Abstract:

Conference papers from the ESOMAR/WAPOR Congress 1957.

Michel Agostini

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Emeric Deutsch

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Harry Henry

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Robert C. Sorensen

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Helen Dinerman

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Philip L. Short

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A. Mitchell

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Yves Fournis

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Edward Sinclair

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Ernest Dichter

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William Gregory

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Jan van Rees

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Albert A. Shea

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Jan L. Wage

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Salviano Cruz

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