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Webinars

System 0 is the key to success with systems 1&2

In the past, implicit and explicit responses to stimuli were gauged in a testing (non-natural) environment.In the scientific community, people most often distinguish only between system1 and system2, and consequently have to put perception into...

Catalogue: Webinars 2020
Author: Jeff Ephraim Bander
Company: eye square
November 12, 2020
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Citation

Bander, J. E. (2020a, November 12). System 0 is the key to success with systems 1&2. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/system-0-is-the-key-to-success-with-systems-1-2


Research papers

From accountability to incrementality

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness -...

Catalogue: Insights Festival 2020
Author: Minh Nguyen
Company: Google
September 15, 2020
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Citation

Nguyen, M. (2020a, September 15). From accountability to incrementality. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/from-accountability-to-incrementality-11580


Videos

Half the money I spend on advertising is wasted

To create effective advertising, weneed effective market research! Thatway we ensure that not one dollar of our advertising budget is wasted. Because of the research: 1. Wenow know what we need to advertise and how to shape it to be...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Alberto Fernandez, Melissa Pellegrini
September 8, 2019
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Citation

Fernandez and Pellegrini (2019a, September 08). Half the money I spend on advertising is wasted. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/half-the-money-i-spend-on-advertising-is-wasted


Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
December 12, 2018
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Citation

Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/literally-picking-consumers-brains-for-better-advertising-effectiveness


Research papers

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary
Author: Jocelyn Simon
Company: System1 Research Ltd
August 31, 2017
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Citation

Simon, J. (2017a, August 31). Feel more, click more. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/feel-more-click-more


Magazines

Research World (March 2008)

One of the constants in the long and illustrious history of market research has been vigorous and impassioned debate about how (and if) advertising works and what this means for researchers trying to predict and measure impact and ROI (return on...

Catalogue: Research World 2008
Author: ESOMAR B.V.
March 1, 2008
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Citation

B.V., E. (2008a, March 01). Research World (March 2008). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/research-world-march-2008-


Magazines

Revue Française du Marketing (Février 2006)

Ce numéro de votre Revue ne comporte que des analyses variées d'origine académique, avec toujours plusieurs auteurs associés, dans deux cas desenseignantes-chercheuses, dans deux cas leurs collègues masculins:nous atteignons une...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2006
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Citation

, A. (2006a, February 01). Revue Française du Marketing (Février 2006). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-f-vrier-2006-


Magazines

Revue Française du Marketing (Mars 2005)

Le marketing est une discipline qui a beaucoup évolué ces 10 dernières années. LaRevue Française du Marketing s'est donné pour rôle d'accompagner ceschangements.Ce numéro de début d'année ouvre une réflexion sur 2...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2005
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Citation

, A. (2005a, March 01). Revue Française du Marketing (Mars 2005). ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2005-


Research papers

The radio-tv media mix

The authors recently analyzed the local delivery of national television schedules in concert with proposed purchases of spot radio weight on a Designated Market Area basis. The purpose of the analysis was to determine the optimal combination of...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Craig T. Gugel, Roberta M. McConochie
April 1, 2001
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Citation

Gugel and McConochie (2001a, April 01). The radio-tv media mix. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/the-radio-tv-media-mix