Resources Library by ANA

New Technologies Call for Discussion

We live in a time of VUCA (volatility, uncertainty, complexity, and ambiguity). It is difficult to predict the future as an extension of the present, because so many things happen that are impossible to predict. Who could have predicted the COVID-19...

Catalogue: Asia Pacific 2023 - Innovation

Author: Noriko Kishida

November 22, 2023

Unspoken Answers and the Power of Implied Meaning

Insight and marketing professionals are constantly asked to anticipate how changes in culture will impacttheir business. Despite billions of data-points being analysed across thousands of tools, we remainoverwhelmed with information and underwhelmed...

Catalogue: Congress 2022: 75th Anniversary

Authors: Michelle Gansle, Ujwal Arkalgud

Companies: McDonald's Corporation, Lux Research Inc.

September 26, 2022

Embracing the Avalanche of Change

Predicting, particularly when it is about the future, is difficult; This was the rather quizzical comment oncemade by Nobel Laureate Niels Bohr. In our world, which is experiencing greater volatility, uncertainty,complexity and ambiguity (?VUCA?),...

Catalogue: Congress 2022: 75th Anniversary

Authors: David Smith, Adam Riley

Companies: DVL Smith Ltd, Decision Architects

September 23, 2022

Do Androids Dream of Electric Research?

Artificial intelligence (AI) has been described as 'the most profound change in human history' (Russell,2021). In this paper, the chairs of ESOMAR's Legal Affairs and Professional Standards Committees don'tpull their punches in stating how they think...

Catalogue: Congress 2022: 75th Anniversary

Authors: Judith Passingham, Mike Cooke

Company: ESOMAR

September 23, 2022

Experience crash test

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christophe Rebours, Nicolas Pochart

Company: GSK

September 8, 2019

PEPFlix

Imagine this: your boss gives you the task to increase sales to each of your customers (you have 300 customers) but you only have 5 minutes to convince them. By the way, do not assume that your customers will give you their full attention during...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Javier Cohenar

Company: PepsiCo

March 21, 2018

Data analytics & machine learning improving quality of life

The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Marìa Asunción Fragni, Juan Pedro Lipari, Antonela Vistalli, Ezequiel Espio

March 15, 2018

Transformational strategy

In 2012 the State Library of Victoria commenced a strategic project to address the critical question: What is a public library in 2030?The purpose of this project was to develop a strategic framework to inform, influence and guide the future...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Steve Tighe

May 19, 2016

Measuring pricing power of a global brand in an Asian market

The Emerging Markets house the bulk of human populace, with China and India alone accounting for about 30% of the world's population. As these markets have developed and per capita income has risen in many of these countries, they have become growth...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen

June 15, 2015