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Hijabin Indonesian women & beauty
Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aldo Fajar, Deepak Bengani
Company: Kadence International
June 15, 2014
Research papers
Hijabin Indonesian women & beauty
Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aldo Fajar, Deepak Bengani
Company: Kadence International
May 13, 2014
Research papers
World Cup: Is it a good idea?
When Brazil was chosen as the location for the 2014 World Cup, everyone cheered. Brazil was successful and a country of the future. The event would be important not only for the economy, but an opportunity for companies and their brands to showcase...
Catalogue: Latin America 2014: Accelerating Growth
Authors: Nelsom Marangoni, Cristiane Coradi
April 4, 2014
Research papers
2020
Qualitative research at the Creation Center is adding long term strategic value through creating insights based future scenarios and ideating on new product and service concepts. These scenarios allow the decision makers to build their product...
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Annette Boehmer
November 8, 2012
Research papers
Review of a decade of netnography research
The research of eight distinct Netnography projects in the field of Fast Moving Consumer Goods and in-depth interviews with employees reveals a multi-faceted attitude towards need information(consumers' wishes, expectations, etc.) and solution...
Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregor Jawecki, Dominic Gastes, Jan Henric Stönner, Michael Bartl
October 26, 2011
Research papers
The game experiments
The concept of 'gamification' is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater...
Catalogue: Congress 2011: Impact
Authors: Deborah Sleep, Jon Puleston
Companies: GMI (Global Market Insite), Engage Research
September 18, 2011
Research papers
Design empowered innovation
How marketing organisations can innovate better by enriching traditional expertise with tools from the world of design will be reviewed in this presentation. By focusing on individuals, moments and journeys in ethnography, insights become deeper. By...
Catalogue: Congress 2011: Impact
Authors: Ben Wood, David Stocks, Mark Whiting
Company: Added Value
September 18, 2011
Research papers
From a snapshot to a movie
The Beverage Brand Barometer, a Coca-Cola consumer tracking study covering over 85 countries, has become a powerful strategic planning and marketing investment productivity tool. The method is compared to transforming a snapshot photo (a static...
Catalogue: Congress 2011: Impact
Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy
Companies: The Coca-Cola Company , Infotools
September 18, 2011
Research papers
