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Lorch, Bond, Baker and Ifrim (2019a, July 25). Key global trends impacting the practice of market research with an awarding-winning case study on automation. ANA - ESOMAR. Retrieved May 20, 2024, from
El Sehrawy, D. (2018a, May 04). In pursuit of humans truths . ANA - ESOMAR. Retrieved May 20, 2024, from
https://ana.esomar.org/documents/in-pursuit-of-humans-truths-