Resources Library by ANA

The Formula to Decoding the Future of Infant Nutrition

How hard is it to feed a baby? Much harder than you might think. Each canister of infant formula is packed full of information about nutrients, formula features and their vast range of benefits. Which of those benefits matter to parents and why? Do...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Ana Ivanovic, Giulia Gasperi, Michelle Hum

Companies: Cargill, TRIPTK

November 22, 2023

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation

Author: Yongtae Park

Company: Google

November 22, 2023

Unlocking Channel Insights via Open Data

On-premise channels (establishments such as restaurants, cafes, bars, pubs and nightclubs which are licensed to serve alcohol) insights are currently hard to access or purchase. Typically, this data is only available at an aggregated level with...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Luc Koppens, Ashvinder Brar, Terence Tan, Andrea Chong

Companies: Sythesis, Brown-Forman

November 22, 2023

Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding

Data is the oil that fuels our era of innovation, technology and artificial intelligence. Data is rapidly growing, is infinite and does not ?depreciate? in value. Data can transform businesses by unlocking new insights and opportunities. On the...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani

Companies: Nestle, Kantar

November 22, 2023

Editorial

It is fantastic to finally have a face-to-face ESOMAR APAC event after a long gap of four years. As we look forward to welcoming everyone to sunny Singapore, it is also a moment to take stock and reflect on the year that was 2023. It is amazing how...

Catalogue: Asia Pacific 2023 - Innovation

Author: Ramanathan Vythilingam

Company: Unilever

November 22, 2023

Wooing the Next Billion Customers

As startups and established brands grapple for profitable growth across markets, pioneering the development of a customer acquisition model that can lower the cost of growth is imperative. India?s rise as the world?s most populous economy with low...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Adrian Terron, Anju Joseph, Kavita Mahto

Company: TATA Group

November 22, 2023

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Joy Ganvik, Rahul S Verghese

Companies: SA Market Insights, Tracism

November 22, 2023

How Many Value Propositions is too Many?

Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Susmita Somjit, Malaiesswari Krishnan

Company: Flipkart Internet Pvt Ltd

November 22, 2023

The Value Equation: How Can Behavioural Science Increase Brand Value?

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process using a value equation model to boost brand value:...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Richard Bordenave, Divya Radhakrishnan, Sophie Mahe, Ted Uloft

November 22, 2023