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Research papers

Corporate marketing and the use of external information

Rather than give a series of unrelated examples of sources and possible uses of external information, I thought it more useful and I hope more interesting if these could be within the context of a real life case history, albeit of necessity an...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: P. A. Hammond-Turner
April 1, 1974
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Citation

Hammond-Turner, P. A. (1974a, April 01). Corporate marketing and the use of external information. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/corporate-marketing-and-the-use-of-external-information


Research papers

The development of corporate retail information systems

A general strategy for application development is first defined to balance short-term benefits with longer-range development of systems to aid decision making. Then, to simplify description, a grid of applications of increasing sophistication is...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: John S. Swingler
April 1, 1974
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Citation

Swingler, J. S. (1974a, April 01). The development of corporate retail information systems. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-development-of-corporate-retail-information-systems


Research reports

Qualitative research on the development of a new Du Maurier brand

A further consideration is being given to the developmentof a Super C brand making use of the Du Mauriername and targeted mainly at women. Some previousresearch on the associations with Du Maurier wascarried out by CRAM. Researchwas required to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 19, 1974
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Citation

, C. (1974a, March 19). Qualitative research on the development of a new Du Maurier brand. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-development-of-a-new-du-maurier-brand


Research reports

Qualitative research into Dairy Box advertising strategy

The general purpose of this research is to provide dataand guidelines on the strategies which Dairy Boxadvertising could usefully adopt for future development. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1974
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Citation

, C. (1974a, March 18). Qualitative research into Dairy Box advertising strategy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-dairy-box-advertising-strategy


Research reports

Qualitative research report on oil of Ulay press advertising

As a result of a complete change in approach in Oilof Ulay print advertising, research was required toevaluate attitudes towards the new advertisements,in relation to:1. The old-style advertising including theinterim campaign and;2. Competitive...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1974
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Citation

, C. (1974a, March 18). Qualitative research report on oil of Ulay press advertising . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-oil-of-ulay-press-advertising-


Research reports

Leisure and reaction in the Rouen area

This research was commissioned by MPC and AssociatesLtd., to explore leisure activities and needs in thearea South-East of Rouen as background information relevant to a proposal to build a recreation centre inthat area. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1974
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Citation

, C. (1974a, March 18). Leisure and reaction in the Rouen area. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/leisure-and-reaction-in-the-rouen-area


Research reports

Qualitative research on 'Film Stars'

This research was conducted in order to:1. Establish what consumers understand by 'FilmStars', who they are, how ideas about them arederived, feelings about them, etc;2. Examine how consumers feel that 'Film Stars'have changed and in what sorts of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 13, 1974
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Citation

, C. (1974a, March 13). Qualitative research on 'Film Stars'. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-film-stars-


Research reports

Qualitative research into housewives languages relating to dirt, stains and grease

This research was conducted in order to explore theterminology used by women in describing different kindsof dirt, stains and marks, in order to establish new waysof presenting the benefits of Drive. Drive contains asolvent which enables it to remove...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1974
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Citation

, C. (1974a, March 12). Qualitative research into housewives languages relating to dirt, stains and grease. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-housewives-languages-relating-to-dirt-stains-and-grease


Research reports

Preliminary quantitative research on tastes/odours

Consideration is being given to the introduction offlavours into cigarettes in anticipation of possibleloosening of the current restrictions in the UK andR&D has initiated experimental work. The research was required to provide some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1974
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Citation

, C. (1974a, March 11). Preliminary quantitative research on tastes/odours. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/preliminary-quantitative-research-on-tastes-odours