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Research reports

Qualitative research on Project B

Project B is a value for money concept aimedat the B and Sub-B markets. Theobjectives of this research were to establish:1. Reactions to the basic concept of a new 24p.cigarette with gift coupons, from SeniorService;2. Reactions to three visual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). Qualitative research on Project B. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-b


Research reports

Qualitative research on a heavy duty vacuum cleaner for industrial and domestic use

The research was required:1. To obtain some idea of market reactions to thecompetitive models being sold and, in particular,whether they were likely to be sold to businessesor to domestic consumers;2. To obtain reactions from the possible marketto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). Qualitative research on a heavy duty vacuum cleaner for industrial and domestic use. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-a-heavy-duty-vacuum-cleaner-for-industrial-and-domestic-use


Research reports

Fidomeat repositioning study

Repositioning of Fidomeat is planned to compete more effectively in the pet food market segment. Distribution would also be extended nationally and into grocers/supermarkets. The research objectives were:1. To determine the initial reaction to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Fidomeat repositioning study . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fidomeat-repositioning-study-


Research papers

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: David Beazley, Tony Lunn
April 1, 1974
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Citation

Beazley and Lunn (1974a, April 01). Shopping styles and strategies and their relationship to in-store factors. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/shopping-styles-and-strategies-and-their-relationship-to-in-store-factors


Research reports

Review of literature on taste and smell

This paper sets out to provide a broad review of theliterature on taste and smell. The area has been dividedinto two main sections. The first half of the review centers around the psychophysical aspectsof taste and smell. The second half of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1974
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Citation

, C. (1974a, April 01). Review of literature on taste and smell. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/review-of-literature-on-taste-and-smell


Research papers

Market research as an aid to the corporate marketing decisions of retailers

There is no doubt that the main information required for the management of a retail business is fast and accurate internal statistics on sales, costs and profits. I have tried to demonstrate why this should be supplemented by information which can...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Martin Simmons
April 1, 1974
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Citation

Simmons, M. (1974a, April 01). Market research as an aid to the corporate marketing decisions of retailers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-as-an-aid-to-the-corporate-marketing-decisions-of-retailers


Research papers

Market monitoring through attitude research

The need to monitor market changes, competitive activities and own performance is satisfied with a measurement procedure based upon consumer attitudes. In addition to being simple and inexpensive to administer, the procedure demonstrates reliability,...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: Stephen J. Arnold, Douglas J. Tigert
April 1, 1974
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Citation

Arnold and Tigert (1974a, April 01). Market monitoring through attitude research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-monitoring-through-attitude-research


Research papers

Marketing information and simulation systems for a French retailers chain

The System discussed in this paper was designed to provide the Management of NICOL, a French Chain-Stores Retailer, with a new aid in the analysis, evaluation and planning of marketing activities. The specific object of the project was the design of...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: Alexandre Thabor
April 1, 1974
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Citation

Thabor, A. (1974a, April 01). Marketing information and simulation systems for a French retailers chain. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-information-and-simulation-systems-for-a-french-retailers-chain


Research papers

The IHA retail trade index

In this highly competitive situation the "IHA Retail Trade Index" provides every retailer with information about: - the size of the various markets; - their and their competitors' share of the market; - the importance of various product groups within...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: M. Gautschi
April 1, 1974
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Citation

Gautschi, M. (1974a, April 01). The IHA retail trade index. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-iha-retail-trade-index